Ferrari is to Formula One is like what Ant is to Dec or fish is to chips, you can't have one without the other. Being the only team to have competed in every World Championship since the Formula's inception the team remain the most recognisable brand on the grid, therefore the Ferrari car launch is always a defining moment for the season ahead. For the first time the team allowed the fans to chose the cars designation via an online vote with F166 Turbo being pipped at the post by F14T which as many have noted strongly resembles another of the manufacturers companies: FIAT.
Ferrari have been preparing for the challenges faced by the 2014 regulations for quite some time and with good cause, as they not only have to produce their own car but design and then resell a powerunit (Supplying Sauber and Marussia). Whilst previous seasons have seen success for the scarlet team their ultimate goal of being crowned World Champion has eluded them since 2007. Kimi Räikkönen returns to the Scuderia after a 4 year absence in a partnership that allies him with double World Champion of 2005/2006 Fernando Alonso. Their partnership promises to be an interesting alliance with both drivers striving to increase their World title tally but also return Ferrari to the top too.
Ferrari have also been busy in their assault on reclaiming the top spot, refurbishing their on site Wind Tunnel facilities at Maranello following correlation issues when using Toyota's facilities in Cologne. This along with streamlining their approach and processes has been backed up with the hiring of personnel along with the marquee signing of James Allison from Lotus last season. James worked at Maranello during the glory days in the early 2000's and so knows only too well the pressure involved with working at Ferrari.