Hi, I very very occasionally get the same issue, also a 2010, N/A keyless entry car. I've not identified any particular situation that might trigger it though (had the car a couple of years). On mine it just runs the starter for what seems like ages (probably only 5 or 6 seconds in reality) then eventually starts (so far!)
So, I'm sort of glad to hear it's not just my car ;-) Doesn't happen often enough to be an issue for me, but I do have a code reader also, will try to remember to connect it next time it happens.