To be fair, most of the controller is polished steel and very hard wearing. I've already worn out the analogue stick on my day one controller, keeps "up" pressed all the time now unless I apply downward pressure. So I can see the benefit, may get it as there are sticks and a d-pad that are branded with "Forza" symbols. The price is steel though I agree :).
That steering wheel Gambit, does it work on xbox one?